Service 02
Sales team training
Your reps are working. They are just losing the same three moments in every deal: the opener, the moment price comes up, and the ask. Cane trains those on your floor, with your deals, in front of each other.
Who this is for
- Teams of three to thirty reps, phone or in person.
- New hires who need to be productive in four weeks instead of four months.
- Veterans who have quietly stopped asking for the business.
- Teams where two people carry the board and the rest float.
- Managers who coach by telling reps to try harder.
What your reps will do
Role play in front of the room, get corrected out loud, and do it again until it sounds like them instead of like a script. The first session is uncomfortable. By the third one they are competing.
What actually happens
Week by week
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Before day one, listening
Cane listens to eight to ten recorded calls, or spends half a day on your floor. He writes down where deals turn. If your top performer is doing something the others are not, that is what gets taught, in their words.
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Days one and two, on site
Two days with the team. Morning is the structure of a call: how to open, how to ask questions that get real answers, how to handle price when it comes up early. Afternoon is role play, recorded, reviewed in the room. Everyone goes. The manager goes first.
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Weeks one to four, the script
The team leaves day two with a draft opener, five objection responses, and three closes. Over the next month those get edited from real results. Anything nobody uses gets cut rather than defended.
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Weeks two to eight, ride-alongs and call reviews
Cane rides along on appointments or reviews recorded calls weekly, two per rep. Each rep gets one thing to fix. Managers sit in on the reviews so the coaching does not leave when Cane does.
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Week eight onward, handoff
Your manager runs the call review. Cane sits in the back for two of them and gives the manager notes afterward. The drills, the scorecard, and the review format stay with you in writing.
What changes
- Reps ask for the business out loud instead of waiting to be told yes.
- Price stops ending conversations in the first two minutes.
- New hires reach the same conversation quality in weeks.
- Your manager has a coaching habit and a format to run it in.
- The gap between your best rep and your middle closes.
There are no published pass rates or improvement percentages here. Ask on the call what changed for a specific team and Cane will describe it without naming them.
What it costs
$750 to $1,500 one off
The sales audit. Your process, your team's performance, lead handling, follow up and closing, and a written read on what is costing you the most. Stands alone if you want the diagnosis and nothing else.
$2,500 to $5,000 a month
The sales growth program. Training, scripts, a follow up system and weekly coaching, run with your reps on your real deals. Ninety days minimum, then thirty days notice.
No percentage of revenue, no commission, no equity. Travel outside Ohio is agreed before it is booked. All three packages and what moves the number.
How to start
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Send the form
How many reps, phone or in person, and what you have already tried.
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Thirty minutes on the phone
Cane asks what your best rep does differently. Most owners already know and have never written it down.
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Dates and a one-page scope
The two days, the headcount, the fee, and what the team walks out with.
Bring to the call
Two recorded calls if you have them, one that closed and one that did not. Cane will tell you on the phone what he hears in them.
Questions managers ask
Is this a course my reps sit through?
The two days on site are taught, but the work after that happens on live deals. Cane listens to real calls, rides along on real appointments, and coaches from what he heard rather than from a slide.
Do you write the script or do we?
Cane writes the first version from your top performer's calls, then the team edits it in the room. A script written entirely by an outsider gets ignored within a week.
How many reps can be in the room?
Twelve, because everyone has to role play and get corrected. Larger teams split into two groups across two days.
Can you train new hires only?
Yes, and it is the most common request. A four-week ramp runs alongside whatever the veterans are doing, with the same script and a shorter review cycle.
Will this work for phone sales, or only in person?
Both. Phone teams get recorded call reviews weekly. In-person teams get ride-alongs and floor observation. The structure is the same, the drills are different.
If the reps are fine and the problem is the pay plan or the forecast, read executive sales consulting instead.
Send two calls and a headcount.
Thirty minutes on the phone and you will know whether training is the right spend.