Service 01
Executive sales consulting
You own the number and the number is not landing. Cane works with you on the four things that usually cause it: who leads, how they are paid, what the pipeline actually says, and what happens in the weekly meeting.
Who this is for
- Owners who used to be the top closer and now have a team doing it worse.
- Sales managers who inherited a team, a spreadsheet, and no process.
- Companies where the forecast and the bank statement disagree every month.
- Teams that hit quota two years ago and have not since, with the same people.
- Owners about to hire three more reps to fix a problem three reps did not cause.
Not for
Pre-revenue startups with no product in market, and companies looking for someone to carry a bag and close for them. Cane builds the team that closes. He does not become your sales team.
What actually happens
Week by week
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Week one, the diagnostic
Cane sits in on your sales meeting and listens to calls or watches the floor. He reads the last ninety days of pipeline, the comp plan, and the CRM as your reps actually use it. He talks to every rep alone, with no manager in the room. Friday you get a written read: what is broken, in what order, and what he would fix first.
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Weeks two to four, the pay plan and the meeting
Two things move first because everything else follows them. The comp plan gets rebuilt so that what you pay for is what you want to happen. The weekly sales meeting gets a fixed shape, a fixed length, and numbers on the wall that nobody can argue with. Cane runs it once, then hands it back to your manager and watches.
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Weeks five to eight, pipeline discipline
Stage definitions get written down, and deals that do not meet them come out of the forecast. Most teams lose thirty to forty percent of their pipeline in this step, on paper. The number you report starts matching the number you bank. Cane also sets the follow-up cadence and puts a floor under activity.
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Weeks nine to twelve, people
By now it is clear who was underperforming because of the system and who was underperforming on their own. Cane helps you write the plan for both, including the hard one. If you are hiring, he sits in on interviews and gives you a scorecard instead of a gut feeling.
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Ongoing
One hour a week with you, the sales meeting once a month, and a standing line for the calls that cannot wait for Monday. Some clients stop at ninety days. Some keep him for the year.
What changes
- Your forecast becomes something you can spend against.
- Your manager runs a meeting that ends with commitments instead of excuses.
- Reps know what they get paid for, and it is the thing you want them doing.
- Deals stop dying quietly at the same stage.
- You stop being the closer of last resort on every large deal.
Cane publishes no percentages, because the ones you see on consulting sites are made up. Ask him on the call what happened in a specific store and he will tell you what he can without naming the client.
What it costs
$750 to $1,500 one off
The sales audit. Your process, your team's performance, lead handling, follow up and closing, and a written read on what is costing you the most. Stands alone if you want the diagnosis and nothing else.
$5,000 to $10,000+ a month
Executive sales consulting. Priced on team size, how many locations, and how much of the month is on site. Ninety days minimum, then thirty days notice.
No percentage of revenue, no commission, no equity. Travel outside Ohio is agreed before it is booked. All three packages and what moves the number.
How to start
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Send the form
Team size, what is going wrong, and how soon you need it moving.
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Thirty minutes on the phone
Usually within one business day. Bring your close rate, your average deal size, and your last three months.
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A one-page scope
Fee, dates, what Cane does, what you do, and the number you both watch.
Before the call
Have four numbers ready if you can get them: leads per month, close rate, average deal size, and average days to close. If you cannot get them, that is itself the first finding.
Questions owners ask
Do you take over managing my team?
No. Your manager keeps running the team, and Cane works through them. If you have no sales manager, he will help you hire one and hold the seat in the meantime.
What if my sales manager does not want a consultant in the building?
That comes up. Cane meets the manager alone before anything starts, and the first conversation is about what the manager is being blamed for. Most of them are carrying a broken pay plan and a bad hire they did not make.
If the manager is still hostile after week two, the engagement is the wrong tool and Cane will say so.
How much of my time does this take?
One hour a week with Cane, plus the sales meeting he sits in on. The diagnostic week is heavier, roughly three hours of your time across five days.
Do you work outside Ohio?
Yes. Ohio engagements get on-site days at no travel cost. Outside Ohio the weekly work is remote and on-site days are billed with travel agreed in advance.
What happens if it is not working?
Thirty days notice after the first ninety, in writing, no penalty. Cane would rather end an engagement than bill for one that has stopped moving the number.
Also worth reading: sales team training, if the leadership is sound and the reps are the gap.
Bring your last three months.
Thirty minutes, no charge. He will tell you whether this is fixable.